In the current business setting, organizations need professionals capable of understanding complex situations, making decisions with swiftness and consistency, and engaging all team members in the search for results. This is certainly not a simple challenge. Beyond traditional technical competences, it requires executives to possess a differentiated capacity to analyze scenarios, relate well with other team members and self-observe. Coaching processes conducted by Oliveira Campos Consulting aim to enhance participants’ perception of their ways of thinking, feeling and acting that limit their personal effectiveness. This has a decisive impact on the attainment of objectives, whether of the individual, organization or society, and generates effective results in terms of: Increasing productivity and the capacity for personal accomplishment; Developing the leadership competence; Developing more satisfactory relationships; and Having a broader business outlook, leading to a better use of opportunities. Each project is supported by innovative assessment methodologies that generate an accurate diagnosis of the points that need improving, guide the work going forward and make every action transparent to all involved (participant, immediate superior, human resource management etc).